The best time to begin growing your author brand and building your platform is now—whether you’re at work on a manuscript, still thinking about what you want to write, or have just sent your book to its publisher. This Master Class provides information, strategies and insider secrets you won’t find anywhere else because it’s taught by a media professional who is currently on-air at a television station and who is also an author and a book coach. It’s rare to have the opportunity to learn from someone who has deep knowledge of the book industry and currently works in a newsroom. You will learn specific platform-building strategies that help the media discover authors and their books and how to leverage discoverability to grow your audience, boost your book sales and create more opportunities. Attendees will leave this Master Class with actionable steps to implement right away and a plan to follow as their brand and platform grows.
You will learn how to:
- Get major media attention without a huge social media following or big budget.
- Think like a media outlet when editing your author website.
- Create a pitch and press release that grabs media attention.
- Grow your email list so it boosts your brand and platform.
- Leverage a media interview so it results in book sales (even if you’re an introvert).
Most book publicity courses are taught by instructors who lack recent experience in media and publicity. That matters because the media landscape has radically changed—and is evolving fast.
Why not learn from a pro how to achieve the same win that a book publicist seeks: Getting traditional or new media to say yes to a pitch. You’ll gain expert insights on how to build an author platform that attracts the media and gets your book into the hands of more readers. An 80 page workbooks included.
This Master Class will benefit nonfiction and fiction authors or authors-to-be and is applicable to the hybrid, self-publishing and traditional publishing paths.
You do not have to be registered for the San Francisco Writers Conference to take this class.
This is a separate event through SFWC. Masks and proof of vaccination required.
